Michael Murray is vice president of Fathom SEO, an Ohio-based search engine
optimization firm. He authored the “U.S. Manufacturers
Resist Natural Search Engine Optimization and Online Sales
Leads” study and a white paper, “Search Engine Marketing: Get in
the Game.” michael@fathomse
o.com
Nov
14
How to Make Better Use of Web Site Page Titles and META Data
By
We got down to the basics with web site page titles and META
data as part of a new study on how manufacturers use natural
search engine optimization (SEO). Businesses of all types could
benefit from the following case studies that show how poor
titles and META data can be improved from an SEO perspective.
Case Studies: Ineffective Optimization
We selected 10 of the web sites (among 350 we studied) that
scored the worst in terms of search engine optimization. Here’s
a closer look at what they may be doing wrong on their home
pages (company names are removed).
Case Study No. 1
