Keyword Tracking and Good Ad Copy Make Sales Conversions

If you are finding your wallet a little thin theses days it might be because somebody else got there hands on it. And if you’re using PPC (Pay PER Click) Services that’s a pretty good indicator of who it is. The use of PPC advertising can be a great means of getting lots of traffic to your web site but it can also mean spending a lot more dollars then you’re making if you’re not doing it right.

For a new affiliate marketer this can be very discouraging and an expansive lesson. If you’re going to advertise your service or product with PPC advertising you have to do a lot of research. One thing for sure you have to know before you even consider PPC for advertising is the conversion rate of your product, to find this out there are three main things you have to know. One is the conversion rate of your ad-copy on the amount of clicks generated per hundred impressions. The other thing you need to know is the conversion rate of your keywords that generate sales. And lastly the conversion rate of your sales copy for every hundred page impressions.

And if you don’t have this information then you’re going to have to spend a little bit of money and find out, because without this information you’re fighting a losing battle. The only way you can have a cost effective campaign without collecting this information is with the use of a proven product and sales page with all the know keywords for the best conversion.

And if you don’t have this information for your product, then you’re going to have to do some pretty serious tracking of your campaign, tracking that will let you know what ad-copy is getting the most clicks, and what words from that ad-copy are generating sales. You need both facts in order to tweak your sales copy page. One way you can do this, requires you to slowly and medically test each factor one at a time.

With Google as well as other PPC services they let you test variations of your ad-copy against one another. You use the same keywords in three variations of your ad-copy, so what you now have is three ads running against one another. With the only difference between them being the way the ads are worded. What you should do is just use a half a dozen keywords in each ad. The PPC service will send equal amounts of traffic to all three of your ads. Allowing you to observe which ad-copy is generating the most clicks and which one’s are not.

So after you have three ad-copies and have gotten fifty clicks or so, you can see which one has the most clicks and remove or change the other two that did not perform as well.

You keep trying to come up with a variation of your ad-copy that beats your winning copy. Repeating this process over and over till you have a good strong ad-copy that can’t be beat. So through the process of attrition you’re running a strong ad-copy that is converting well.

You also have to find the keywords that are generating sales. This again is very similar to finding a good ad-copy; you test your best performing keywords from the previous ad-copy testing. You run one keyword at a time, in a single ad-copy until you have a hundred clicks or so, with this ad-copy for the keyword you’re testing, and count your sales and how many clicks it took to generate a sale with that keyword. You repeat this process for each keyword one at a time, making a chart for each keyword. When you done you will now have an ideal of which keywords are the ones making the most sales and how many clicks it took. This data may surprise you, to see the keywords that generate the most sales may not always be the ones getting the most clicks.

Now you know the ad-copy that is good and you know the keywords that are generating the most sales. You then have to test your sales copy against different variations of it’s self, to find out which sales copy works the best at generating sales. The best way to do this is one copy at a time. When you’re finished testing, you now have the information of the three main factors you need to know. You will now be able to figure out what is the maximum amount of money that you can pay for each keyword in your campaign.

You can calculate this by taking your conversion rate which would be the amount of sales per 100 clicks (100 / sales) multiplied by the price of your product. This will give you the maximum price in dollars and cents, as to what you can pay for your keywords without over bidding on them. Also I would suggest you not bid the maximum allowable amount for your keywords, but rather 60 percent of this amount. So for every dollar you spend on advertising you’re getting $140 back.

The other thing you want to consider is that you don’t have to be in the first rank with your keywords. In fact I personally like to rank third or forth with my keywords, what happens is you will have a slightly lower click-through rate, but your conversion rate will be higher. I think the reason for this may come from the fact that people that are more discriminating and not clicking the first ad they see, But rather looking and reading a bit tend not to be click on impulse, making for a more serious consumer, hence more conversions.