Relevant Keyword and Customer Motivation

 

Relevant Keywords

In order to look for a relevant keyword, one must put oneself into the customer’s mindset. Since you are optimizing the webpage for their need it is also important to know what their point of view is and try to anticipate this. Try to know which words that they would use and input it in the search engine’s query box to look for these things that they want. That is the relevant keyword that you would wish to use, as these words will directly lead hem to your website and thus, giving them the idea that this is what you are really looking for.

Relevant keyword is, most of the time a specific term or phrase. The word if you can should not be as general as possible. Try to be a little specific on the choice of keywords. Example is the word “insurance” this includes broader subjects like “car insurance” or “life insurance”, and unless you have both of them ( and the other insurance as well) is too broad to show relevance to your keyword. However if you use “disability insurance” it would give a more relevant keyword. But do not be too specific so as not to narrow your potential viewer or customer.

Customers Motivation

Another thing to look at is the customer’s motivation in searching the web. Are they buying something? Or just looking for information about a certain product, or trying to find cheaper ones? These motivations must be anticipated as they will greatly give relevance to your keywords. You will have to optimize your web page for this category in order to pique their interest. You must try to get “into their shoes” picture what they want, and after that try to anticipate what the words are.

Keyword Categories

1. Buying Keywords – words that a viewer will use when actively looking for a particular thing to buy

2. Research Keywords – words that are used if a viewer is looking for a future purchase of a certain product, like comparing prices to another one for cheaper buy.

3. Academic Keywords – words that has nothing to do with buying