What are targeted keywords?

Targeted keywords are those words which will connect to your website through organic

searches. These words are usually discovered with specific Internet tools such as

overture (inventory.overture.com), where you can identify keywords that are related

to your business. For example, if you sell laptops – ‘laptop’ keyword would be expensive

and unaffordable for a small business. However, you could use ‘lightweight laptop’,

‘large screen laptop’, and ‘custom laptop’ from the overture keywords tool.

Not only are these keywords less expensive, but they’re actually more effective

because they end up converting your visitors better.

How targeted keywords are used?

Once you have selected your targeted keywords, you apply them into well-written,

quality content articles. The traffic of your website will be boosted in direct

proportion with the popularity of your articles. In order to use this method optimally,

you need to pay close attention to the use of the targeted keywords in your articles.

Here are some pointers:

1.Density – Use the keyword in three to five percent density, i.e. in a text of

500 words, the keyword should be repeated a minimum of 15 times and a maximum of 25 times.

Any more or any less would either be ignored or rejected by the search engines.

2.Placement – The targeted keyword should figure in the title and first paragraph as well

as the last paragraph. A few should be kept in the body – but that is optional.

3.Cohesion – the keywords should be used in such a way that they make perfect sense in

the context of the article. Just peppering the text with the keywords when they do not

make sense would prompt rejection by the search engine.

To Your Success!