SEO for Bing and Google: Keywords and where to use them
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Keywords
How/where to place your keywords When the bots/crawlers, whether they be google’s or msn’s, crawl your website they look for the keywords in places where a human reader might expect them. That means that placement in relevant areas, and tailored to an actual reader is key to good results. If you’re writing an essay or paper, the title will often tell the reader what the article is about right off the bat. This is similar with the crawlers in that what you say in your
tags is weighted more heavily than inside the tags. Actually, keep that analogy in mind. Think of your website as an anthology or a collection of pieces of literature(i.e. a book of poems for example). You have your website’s url which is important in that it is like the name of your anthology. Now if your anthology’s name was “Poems I Like” versus “The Collected Works of Dr. Seuss”, which do you think would be more specific?. The latter of course, but don’t freak out if your website url doesn’t have some of the keywords you’re trying to attract. It definitely helps though. I read an interesting article over at Them.pro about Google vs. Bing when it comes to having keywords in your URL. According to their test it does seem that Bing gives more weight to having a keyword in your URL. If your website was about pokemon… when you’re starting off it might be a good idea to have “pokemon” in your url. You don’t have to have that perfect URL with all the right words… but it helps.Now of course take this with a grain of salt… I recently started a blog that is now number 1 on google for “optimizing bing” … however with Bing… even with both keywords in the url, it’s nowhere to be seen. There are many more factors to look into as I continue with articles. Moving on … we discussed keywords in title tags… Those are like your book’s titles. What would be the next relevant source of info for finding out the structure of a book? It would probably be chapter names. We can think of these as the h1, h2, etc headers. Header tags which are direct and help summarize your body text can go a long way with your SEO.According to the Bing Webmasters, the other two relevant places for keywords would be within the “meta tags” and in outgoing links within the <a> tags. Describing where your link is taking someone is useful in that the crawlers love when you link relevant material. So if you’re linking to a site that is related to yours using your targeted keywords, those keywords will probably get indexed for your site. Sharing is caring!I think you’re tired of the analogy… and I don’t even want to try and stretch it that far to incorporate those last two. Meta tags could get it’s own article later. Hopefully you get the general idea though.Summary of Important Keyword Locations 1. Keywords in URL 2. Keywords in Page titles 3. Keywords in Body header h1, h2 tags 4. Keywords in Meta Tags 5. Keywords in Outgoing links <a> tagsThings to note… Don’t bother stuffing your tags or these areas with keywords if it has nothing to do with your article. This is going to help you in the long run if you focus on the content… which is of course king. </p>
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<p>I’ll continue writing similar articles for Bing and Google here. For my blog archives please visit <a rel="nofollow" href="http://www.optimizingbing.com" target="_blank">www.optimizingbing.com</a></p>
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