The Secret To Profitable Pay Per Click Marketing.

THIS HAS GONE TOO FAR…Imagine you’re at a social event & someone asks you politely what you do for a living. For those of us who spend our time developing websites & marketing them, this is seemingly the LIT FUSE in the powder keg….After they hear your answer, you see their eyes light up & they want to know how to increase THEIR traffic..(It seems that EVERYONE has a website these days…)The result is always the same: you find yourself suggesting a few tips & when you mention Pay Per Click, you always hear back: “I tried Pay Per Click & I lost my money..!”Anyone who’s been driving traffic from search engines for more than a few years knows EXACTLY what I’m talking about…As soon as you tell someone that you work online, they automatically make you kind of a “representative” of the online marketing world.

And you WILL hear stories about how people lost their money on PPC…repeatedly.Mostly, these people merely suffer from an “information deficit.” And it’s this information deficit that keeps their campaigns from turning a profit…So, if you are like me, you eventually start thinking: “This is too much. I need some sort of PPC ‘tip sheet’ to help them.”The Same Old StoryHowever, once you start thinking it through, you realize something. Your realize that web marketing (& PPC alone) is a MASSIVE topic. And there are THOUSANDS of issues related to driving traffic…Trying to develop a “one size fits all” tip sheet is kind of like a doctor preparing a ‘health tips’ newsletter…While it would generally be helpful, many situations require custom advice….Similarly, different websites serve different purposes for different targets…and when you add in competition & the occasional overlap of keyword phrases & markets, the layers of combinations, problems, & solutions gets very large, very quickly…(And to boot, depending on who you ask, some PPC markets are extremely difficult to profit from. But, luckily those markets are few & far between.)However, everyone who is advertising a site through Pay Per Click needs basically the same thing: They want to quit losing money on PPC & start generating traffic at a price that is profitable….How hard can that be…right? Well, it IS hard…Especially if you don’t understand the basic mechanics of PPC marketing to begin with. (This is the “information deficit” mentioned earlier).The Real Secret To PPCSo, what can you do to help these people?You need them to realize something. They need to realize that a LOT of hardwork has already been done for them. They need to tap into some of that data to cure the “information deficit” mentioned above. This is because every time they launch a PPC campaign, sadly they are trying to blaze a trail that’s probably been blazed before…The top 3 search engines sell BILLIONS of dollars worth of pay per click traffic every MONTH. And someone has surely already tried whatever it is that they are trying to do now…No matter what you are selling through pay per click (or through any other means), someone has already tried to sell (or is currently selling) something similar. And someone out there has lost money trying to get their campaigns to turn a profit….If only you could get access to your competitors data, that would be ideal, right..?Well, you can…The secret is to profit from your competitors’ hard work. To kind of “peak behind the curtains” & figure out what ads work for your market & which keyword phrases are the profitable ones. This is much easier than having to constantly test, lose, & test again…each time losing HUNDREDS or even THOUSANDS of dollars in the process…There are a MILLION ways to tap into your competitors’ research. And each has its advantages & disadvantages. But, the good news is that from just doing a little extra work, you can shoot WAY ahead of the competition…Here are a few methods to experiment:1. Enter your competitors’ URLs into a new browser window (Avoid clicking on their ads, that isn’t polite). Visit their sites & Press “Control U.” Look through their meta tags & note any unique looking keyword phrases you see.2. Examine your log files…3rd party services & tracking software exist to help discover where your visitors go AFTER they leave your site. Try repeating step #1 on those sites…3. Track your competitors’ PPC words using a 3rd party service. Look for popular terms that have continual bidders. This is by far the easiest way to stop focusing on unprofitable keywords…phrases getting lots of repeat bidders are gold…For even more sneaky ways, try brainstorming just a little bit. Try combining these tactics. But, do it…don’t just blindly bid on terms…put in a few hours of research & you’re campaigns will be profitable before you know it…Now, get going & stop losing money on PPC…A world of profitable traffic awaits!