Top 3 Reasons Not to Rank For Competitive Keywords in Google

A number one ranking is Google has long been the “holy grail” of all webmasters. Webmasters salivate over the idea of ranking for a set of keywords that will bring them hundreds of thousands of visitors a month. But is that really what you should be aiming for? Here are the top three reasons why you should not attempt to rank for very competitive keywords.

1. Takes too long. If you’re starting from scratch, it can take many months — sometimes even years — to rank for a set of major keywords. The number of links you have to build into your site coupled with the long-term popularity that Google wants to see before ranking a site for such keywords makes this kind of ranking a very lengthy endeavor.

2. Too much work to maintain. Once you’re on top for a serious set of keywords, do you think you can kick back and enjoy your success? Hardly. As soon as you’ve beaten out the guy who was number one before you, you’ll find that he’s working hard to take back the coveted spot. You can expect constant work and link building to maintain a top ranking for a very competitive set of keywords.

3. Low return on investment. Popular broad search terms don’t tend to convert into sales nearly as much as less-queried, razor-targeted terms. For instance, “insurance” may seem like a wonderful keyword to hold a number one ranking for, but what exactly is the searcher looking for? Life insurance? Health insurance? Auto insurance? And are they looking to buy, or just browsing? It’s impossible to know, and that makes it very difficult to setup your web site to convert those visitors.

Before you step into the deep waters of search engine optimization for seriously competitive keywords, it’s important to be sure that your ultimate goal can only be satisfied by ranking for such difficult terms. Often you can achieve equal (or better) success by targeting less competitive, more highly-targeted keywords that are easier to rank for and maintain.

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